PURU is on mission is to educate in the benefits of using more natural products to help protect skin and the environment.
How do you do that?
Keeping it natural
We use NO chemicals to make our products.
What do we use instead?
Organic and NON-GMO ingredients that are not only better for you, but also a great choice for the environment.
PURU loves nature and all creatures, so we support causes that help water and shore plant and wildlife. For this reason, none of our formulas are ever tested on animals (all ingredients are food grade and do not require testing). None of our products use animal substances and many of our products are also vegan.
Every little detail counts
We’re also eco-conscious about our packaging. The beauty/bodycare industry produces a lot of plastic waste, which is something PURU is encouraging to change. We only use recyclable plastic/aluminum on all our packaging.
Reef-and lakesafe sunscreen
We are based in Zurich and Switzerland’s rivers and lakes are home to many freshwater fish but also loved by summer sunbathers. These fish and other lake wildlife and plants can be harmed and affected by use of chemical sunscreen.
Other commercial chemical sunscreens can not only cause damage to your body and skin but also to the precious Swiss water ways and the underwater ecosystem. The chemicals can come off your skin and seep into the water harming the environment.
PURU Sunscreen is more environmentally friendly as we use NO chemicals and we only use the safest active certified sun block ingredient – Non-Nano Zinc Oxide.
We want to make a difference
PURU actively supports initiatives that contribute towards cleaner water ways and shores.
Pure Sunscreen SPF 50
Our 100% Natural Mineral-Based Sunscreen protects skin from sun damage. Made for the whole family.