Should I Wear SPF Everyday?

The sun never takes a day off, and neither should you. Whether you should wear SPF everyday is a good question and it really depends on what you are doing and how exposed you are. Let’s dive in.  How the sun works There are quite a few factors when considering whether to wear sunscreen and … Read more

Is beeswax vegan?

The reasons why PURU use organic beeswax in our products PURU believes that when nature has given us an abundance of options widely available at our European doorstep, making truly nourishing skin and body care products is a labour of love that although doesn’t always come easy, ironically requires little changes to the formulations. We … Read more

Be smart in the sun with sunscreen

Is sunscreen the ultimate beauty product? but what’s your sunscreen made of? Everyone knows that sunscreen is the key to young, healthy skin. But what if you’re still trying to get your fill of vitamin D? There’s no need to be scared of the sun— 💡You just need to be smart about it.   The sun, … Read more

How to stay strong by reducing intake of toxins

Every day, our bodies encounter a lot of toxins, and although we can cope with some of them perfectly, they may be present in our bodies in such amounts that they cause well-perceived problems. A few of the many problems toxins can cause in our bodies: Toxins cause organ damage Damage DNA, speed up the … Read more

The ideal sun cream for the face and body

Finding the best sun protection for your skin type is not so easy. There are many interesting products on the market. A glance at the usually long list of ingredients is tedious and confusing. This raises questions: Which product is good for me and my skin type? Which ingredients are safe for me and the … Read more

5 facts you didn’t know about Cacao Butter

Although there is no such thing as a perfect ingredient, Cacao Butter is pretty close to it. Cocoa butter, also called theobroma oil, is a pale-yellow, edible fat extracted from the cocoa bean. It is used to make chocolate and has an amazing cocoa aroma. It is used in cosmetics, soaps, and body care products … Read more

Can Lavender oil help rejuvenate your skin?

Lavender Oil helps the body deal with stress and has a calming effect. It also has a fantastic effect on the skin as anxiousness can be one of the main causes of common skin problems such as wrinkles or acne. Lavender has been proven to have antibacterial properties, just like many other essential oils. Studies … Read more

Can using natural cosmetics help
boost your immune system?

“What the farmer doesn’t know, he will not eat”Swiss proverb Every day, wherever we are, our bodies are attacked by a multitude of infectious organisms. The immune system is responsible for recognizing and destroying these toxins. Our natural defenses help protect our bodies from viruses, bacteria and the toxins they produce. If our immune system … Read more