Please visit our help Centre for the most frequently asked questions: PURU Help Centre
Many commercially available cosmetic products contain toxic ingredients which can disrupt the balance of your body and even cause harm and contribute towards illness.
Many brands make natural claims and try to look natural but often they are not.
All PURU products are 100% Natural, which means we only use ingredients that come from plants and nature. There are NO artificial substances, NO preservatives, NO artificial fragrances, NO artificial colors, NO aggressive substances, or NO other harmful toxins.
PURU loves animals, so we support causes that help animals and plant life. For this reason, none of our formulas are ever tested on animals (all ingredients are food grade and do not require testing).
PURU supports sustainable projects and is aligned charitable organizations. PURU loves nature so every time you buy PURU’s products you are also indirectly helping conserve the the world’s s animals, plants, and delicate environment.
PURU only uses natural perfumes and fragrances that can have therapeutic benefits.
PURU products feel and smell delicious, because they come from nature. The wonderful aromas in the products of PURU come from real fruits, seeds, and pure essential oils. In the products of PURU, you will find NO synthetic fragrances or NO artificial ingredients.
THE PRODUCTS OF PURU ARE BUILT AROUND ANTIOXIDANTS. WHY ARE ANTIOXIDANTS SO IMPORTANT?
Our bodies and cells are constantly changing. Free radicals such as the smog and smoke in the atmosphere put pressure on our bodies immune system and may contribute towards signs of aging, wrinkles, and cancer. Antioxidants help protect our bodies and ward off these harmful free radicals.
PURU only uses natural preservatives and each product indicates how long it can used after opening.
WHAT DOES PURU MEAN?
All of the products of PURU are really 100% Natural. This means that you can have complete confidence in all of our products without having to spend time or worry about the ingredients. PURU products are really healthy “food” for your skin.
PURU products are perfect for sensitive skin as our products contain NO aggressive cleansing substances, NO chemical preservatives or NO artificial fragrances that can irritate the skin.
CAN YOUR PRODUCTS ALSO BE USED FOR CHILDREN?
As PURU products are all completely 100% Natural so they can safely be used by children.
DO YOU USE TITANIUM DIOXIDE IN YOUR SUNSCREEN?
PURU does not use any titanium dioxide but only Non-nano zinc oxide, which does not consist of nanoparticles. Our sunscreen is a physical sunscreen and is “on the skin” to physically protect against the sun. PURU avoids the use of nanoparticles completely, as they are suspected to penetrate the skin barrier and disrupt or even damage cell growth.
Each batch of our sunscreen is tested by an independent laboratory to ensure compliance with the specified minimum sun protection factor.
DO YOU REALLY ONLY HAVE 7 INGREDIENTS IN YOUR SUNSCREEN?
Yes, our SPF 50 actually only contains 6 ingredients and our SPF 30 contains 7 ingredients. The additional ingredient in SPF 30 is Buckthorn Oil, which is a plant extract that is used for consistency as the SPF 30 contains less NON-Nano Zinc Oxide. More on all of our ingredients here.
The ONLY ingredients for all our Sunscreens are:
Coconut Extract (Coco-Caprylate/Caprate); Non-Nano Zinc Oxide ; Organic Coconut Oil (Cocos Nucifera); Organic Beeswax (Cera Alba); Organic Cacao Seed Butter (Theobroma); Vitamin E (Tocopherol); Organic Sea Buckthorn Oil (Hippophae Rhamnoides);
HOW LONG DOES DELIVERY TAKE TO THE UK AND MAINLAND EUROPE?
It could take up to 3-5 working days to the UK and other European countries. For the rest of the world it can take up to 10-14 working days but is often shorter.
DOES YOUR SUNSCREEN LEAVE WHITE MARKS?
NO. Our Zero White Cast sunscreen uses an invisible Non-nano Zinc Oxide so each particle of this effective certifiable sun-blocking ingredient Is larger and doesn’t get as easily absorbed by the skin. Please see our how to apply page to learn how to apply PURU 100% Natural Sunscreen properly.
PURU only uses a Non-nano zinc oxide that has been tested to be far more above 100nm. (A nanoparticle is a particle smaller than 100 nanometers.)
DO YOUR SUNSCREENS UNDERGO ANY CERTIFICATION OR CLINICAL TESTING?
All PURU Sunscreens and sun protection products undergo clinical testing and testing of UVB and UVA rays protection.
WHAT IS THE PERSISTENT PIGMENT DARKENING (PPD) OF YOUR SUNSCREENS?
Our PPD (Persistent Pigment Darkening or UVA protection) of the SPF 50 & SPF 30 (UVB protection) Sunscreen is around 30%.
WHICH SPF FACTOR IS RIGHT FOR ME?
What you need very much depends on many factors in addition to your skin type and how long you are exposed to sun, altitude, time of day, temperature, cloud cover and season.
Everyone is different and the many variables very much depend on your knowledge and experience of your skin type and how it reacts to sun exposure duration, geographic location, season, perspiration, etc. Read more here
HOW LONG DOES YOUR NATURAL SUNBLOCK LAST AFTER OPENING?
Even after opening PURU sunscreen will last until the expiry date on the bottle.
IS YOUR ZINC OXIDE NON-NANO & UNCOATED?
The Zinc Oxide we are using for our Sun protection products is all completely uncoated and NON-nano.
CAN YOUR NATURAL DEODORANT BE USED ON OTHER PARTS OF THE BODY?
Yes, it’s possible to use the deodorant on other parts of the body but use a small amount to test to begin with to ensure there is no reaction.
Our PURU FRUTEE deodorant is a bit milder for everyday use so could be suited more to sensitive skin.
Of course, all skin and body types are different so if you have any concerns you should consult a professional medical practitioner or dermatologist.